What Travel Trends and Infographics Reveal About Summer in Europe

Infographic 1: How to Travel Through Europe and Not Break the Bank

This first infographic is all about practical, money-saving tips that still leave room for amazing experiences. It’s perfect for anyone planning a longer trip or navigating Europe on a tighter budget.

Key Tips & Takeaways:

• Hostels still hold value – They’re not just about saving money; they offer community and local insight, especially in major cities.
• Avoid overpaying for tours – Instead of big-group experiences, opt for walking tours, self-guided itineraries, or local-run excursions that feel more personal.
• Smart eating = big savings – Choosing lunch over dinner for dining out or shopping at markets can cut costs without sacrificing taste.
• Transportation matters – Trains and public transit offer efficient ways to move between cities, while flying can still be economical if booked early.
• Currency exchanges are tricky – Use banks or ATMs in your destination country rather than converting cash at the airport to get better rates.

My bespoke twist: Many of these tips also apply to customized travel. You don’t need a five-star hotel or a private jet to feel intentional. Even budget travel can be bespoke when it’s shaped around your interests—whether it’s art, food, surf, or hidden gems off the tourist trail.

Infographic 2: Where Is Europe Traveling This Summer?

This infographic offers a broader perspective: where travelers in Europe are going, how long they’re staying and what cities are capturing global attention.

Key Trends & Insights:

• Paris is the most booked European destination (15%)
• London is the most searched (23%) and second most booked
• New York tops the global bookings chart—showing how strong U.S. appeal still is for Europeans

Booking & Search Patterns by Region:

• Northern Europe tends to book U.S. destinations like New York
• Southern Europe is highly focused on Spain (6 of the top 10 searches!)
• Eastern Europe sees Rome and Dubai leading bookings
• Western Europe travelers also favor U.S. cities like Vegas and NYC

Short Trips, Strong Intent:

• 60% of trips remain within Europe
• 76% of trips are under four nights—showing the rise of the “mini-break”
• Most U.S. travel is to the East Coast, including NYC, Boston, and Washington, D.C.

Why it matters: These stats are a great reminder that short trips can still be powerful. Bespoke travel doesn’t require weeks—it requires intention. If you only have 72 hours in a city, make them unforgettable with personalized activities, like a private cooking class, a locally led walking tour or a custom-curated stay.

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The Big Picture: Use the Data, Then Make It Yours

These two infographics tell us something powerful when viewed together: you don’t have to spend a fortune or follow the crowd to have a meaningful experience. Whether you’re saving on public transit or searching beyond the most booked cities, there’s room to make your travels personal.

Bespoke travel is about carving out moments that reflect you—not your itinerary, not the algorithm, and not what everyone else is doing.

So take the tips, look at the trends—but then, make your trip your own.